Apple on top of the branding world
Neither Google, nor Starbucks. Apple Computers gets the recogntion it deserves and becomes the most successful brand in 2004. Among other surprises on the list, giant brands such Coca-Cola and Microsoft failed to make the cut as the top five brands worldwide. More surprising than Apple's success and Coca-Cola's absence, is the success other lesser known brands such as IKEA, the Swedish furniture manufacturer and Al-Jazeera, the middle-eastern CNN have experienced in 2004. Such success resulted in top 5 spots while Coca-Cola was nowhere to be found. Good branding is a result of good marketing and I have been praising Apple for its amazing turnaround, leveraged by an impressive marketing scheme. Fundamentally, good marketing can be achieved if a company is able to master what we call the 4 "Ps" and there's enough evidence that Apple has indeed achieved such success.
Let's wait and see. In the meantime, congratulations to Apple once again for such an incredible achievement.|W|P|112524762421366493|W|P|Coca-Cola: Move over...|W|P|